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Brand Marketing Seminars, Workshops, Training
During the last 10 years, Ennis Associates’ has evolved into one of the most sophisticated Marketing Training organizations in the world. We serve as the standard of excellence in professional marketing training. Our workshops focus on Core Marketing Competencies including Brand Management, Brand Equity, Advertising, Annual Brand Planning, Promotion Planning, Media Strategy and New Product Development.
Our success is based on our driving passion to be the best at delivering Global Best Marketing Practices. Our competitive advantage is best summed up by what our clients tell us they feel about Ennis Associates:
•   "Provides key insights into consumers, customers, organizations, and how brands are built long-term"
•   "Communicates in a clear simplistic manner that delivers deeper understanding of the core concepts under discussion"
•   "Relates extraordinarily well with participants, throughout the world, which drives profound thinking and stimulates breakthrough action"
•   "Consistently achieves a common language and set of disciplines that all participants bring back to their markets"


Effective Creative Review
  • Does the advertising tell the consumer something new or does it drive preference for your product versus competition. Why would the consumer change their attitude or behavior?

Five Step Creative Evaluation Process
1. Evaluate Your Gut Reaction:
  • How deeply engaging is it? What feelings does it raise?
2. Get The Advertising "Big Idea":
  • Is it distinctive & clear? Is it brand centered?
3. Evaluate The Drama:
  • Does it bring the Big Idea to life?
4. Check That It Is On Strategy:
  • If it is not on-brief, it may need to be killed
5. Work With The Agency To Build Strong Impact:
  • Make it the Best it can be